“WHAT MAKES YOU”

We helped Jacob’s Creek consumers to think differently about the brand as a more authentic, more distinctive, and more relevant choice for Australian wines.

IDEA:
We created a customer-centric digital experience that put the brand front and center to engage the target audience on a theme that mattered most to them: themselves. We designed a proprietary Myers-Briggs personality test that lead to a personal wine recommendation for each user.

CLIENT:
Jacob’s Creek

PROJECT ROLE:
Creative Direction / Social Media Strategy