“YOGA - FOR ALL OF US”

For the global launch of the new line of Lenovo YOGA laptops, we wanted to take a different approach.  Something that would stand out, but also connect with our diverse audience on a more human level.

IDEA:

We took Lenovo’s “Smarter Technology For All” philosophy as a starting point and showed how YOGA is actually designed with all our human traits in mind. Good and bad, strengths and flaws. For the forgetful, for the stylish, or for the movie lover? YOGA is for all of us.

CLIENT:
Lenovo YOGA

PROJECT ROLE:
Strategy Director / Content Strategist / Paid Media