“SEEING IS BETTER”

For the US launch of Lenovo’s first-ever Smart Display powered by the Google Assistant, we needed to create a series of videos and ads that showed how the Lenovo Smart Display was better than regular voice-activated home assistants because it uses a touchscreen to visualize answers instead of relying simply on audio explanations.

IDEA:

A people-centric campaign that showed how the Lenovo Smart Display cuts through the chaos and confusion of daily family life, and demonstrated exactly why #SeeingIsBetter.

CLIENT:
Lenovo Smart Display

PROJECT ROLE:
Strategy Director / Creative Direction / Content Strategist

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