“FACE MASKS”

An eye-catching campaign designed to raise awareness of NIVEA’s range of face masks. Based on the insight that we put ourselves and our faces through a lot, we created a hardworking campaign, #maskonswitchoff, to sit across social channels. Working with renowned projection photographer Mads Perch, we used the face as a canvas on which to depict busy modern life, and NIVEA face masks as a way to take a time out.

CLIENT:
NIVEA

PROJECT ROLE:
Strategy Director / Content Strategist / Paid Media