“PARENTING COUTURE”

Quinny is a stroller brand sold in over 20 countries but had been losing ground to competitors. With a range of 3 new strollers to be launched, Quinny wanted to reposition itself as a young, edgy, and outspoken brand for urban millennial parents.

IDEA:
We wanted to claim fashion in a relevant and edgy way for a stroller brand like Quinny. So, we decided to organize an event that would have a ripple effect through earned media. And what better stage than Milan’s Fashion Week? We partnered up with Dutch fashion designer Marlou Breuls to design a capsule collection of 5 couture pieces based on parenting insights. And we invited 30 influencers to the show.

RESULTS:
Over 300 pieces of social content, generating more than 13K engagements and an organic reach of almost 6 million people. This totaled in more than 7,5 million impressions across Instagram and Facebook only. The event also generated substantial PR value, through more than 20 media outlets across Europe and Asia.

CLIENT:
Quinny

PROJECT ROLE:
Strategy Director / Content Strategist / Paid Media