SCHOOL OF RUGBY
As an official sponsor of the England national rugby team, Samsung wanted to push its agenda as “the most loved brand in the UK” during the Rugby World Cup.
IDEA:
Help everyone in England enjoy the World Cup by providing people with the basic knowledge and vocabulary to engage with others during the game. The “Samsung School of Rugby” was an interactive video series hosted on YouTube, starring some of England’s favorite rugby players and celebrities, including one of the first branded YouTube 360º video.
CLIENT:
Samsung UK
PROJECT ROLE:
Digital & Social Strategist