SIXTY BUCKS & A TANK FULL OF GAS
Sixt is a century-old car rental company. But while they are a mega player in Europe, the company struggled with brand awareness and recognition stateside.
IDEA:
Move away from the traditional “car porn“ and focus on the experience you gain by renting a car when traveling, through a series of entertaining and engaging content that also provides real value to consumers looking to learn more about their destination.
CLIENT:
Sixt - Rent a Car
PROJECT ROLE:
Strategy Director / Content Strategist