#TIKTOKTAUGHTME

TikTok was looking for a new narrative to attract more new users to its platform.
Our approach was to show people that TikTok was not only a place to be entertained but also a unique platform where you can learn in a fun and memorable way, from in-depth tutorials to quick-and-easy life hacks.

CLIENT:
TikTok

AGENCY:
Saatchi & Saatchi NY

PROJECT ROLE:
Strategy / Research & Analytics