“DROWNED BOTTLE OPENERS”
V2C is a Dutch Dry Gin born in Amsterdam. Despite its high quality, the product struggled to attract an audience who would normally turn to London Dry Gin.
IDEA:
Maximize the origin story of V2C to differentiate from other gin products, and build brand love via a positive social impact story that would attract media and social awareness.
CLIENT:
V2C Gin
PROJECT ROLE:
Strategy Director / Paid Media
