Creative Strategy Director and Digital Creator based in Brooklyn, NY.
Hello,
I am a purpose-driven and people-first leader who strategizes and creates experiences that excite global audiences and forge meaningful, lasting connections between a brand and its fans.
With 18+ years of experience working with global Fortune 500 brands and up and coming start-ups, I direct creative and strategy teams worldwide to produce high-quality, high-impact content that sustainably elevates a brand within the cultural zeitgeist.
Through deep expertise across digital and social media, creative strategy, marketing, brand transformations, go-to-market, and consumer insights I help companies achieve their most ambitious brand and business goals. I understand what it takes for brands to win in today’s digital-first landscape, and importantly, how to continuously evolve for consistent market leadership.
Building things is what I do best. As founder of We Are Social Media, I built on my love of all things digital and social to co-create and operate one of the fastest-growing websites dedicated to social media marketing and the connected lifestyle.
Curious to know more? Check out my LinkedIn profile.
Portfolio.
I could tell you more about what I do, but I think we will all agree that it is best to show you. So here is some of my favorite work.
MtnDew Gaming - RAID
TikTok - #TikTokTaughtMe
Got Milk? – Gonna Need Milk For That
Lenovo YOGA - For All Of Us Fridays
Lenovo YOGA - For All of Us
Sixt - Sixty Bucks & A Tank Full of Gas
V2C Gin - Drowned Bottle Openers
Quinny - Parenting Couture
Lenovo - Seeing is Better
Pizza Hut - DJ Pizza Box
Harley Davidson - Discover More
NIVEA - Mask On, Switch Off
Samsung - School of Rugby
Jacob's Creek - Made By
Wait, there’s more!
I’m also the founder and Editor of We are Social Media,
the leading online publication covering what’s 🔥 on social media, Internet culture and the connected lifestyle.
1M
unique monthly visitors
15M
annual page views
300K
social media followers